Shallows Satin Brown Red by Maui Jim Maui Jim The world headquarters for logistics, sales and marketing for Maui Jim is still based in Peoria, while Lahaina is still our home office for product design and testing, plus we see hundreds of brand loyalists every year who come in for repairs and service while they’re visiting Maui. Peoria is centrally-located in the Midwest, and strategically and economically advantageous for operations, so a distributorship was formed. Walter and I hit it off and began discussing his growing sunglass company and how difficult and expensive it was to operate out of Maui. At the time, I was working for RLI out of Peoria, IL. MD: At an optical industry trade show in the 80’s, I had the great fortune of meeting Walter Hester (our owner). JD: How did you get involved with Maui Jim?
MAUI JIM WRAPAROUND FULL
Our goal remains the same to this day to deliver the world’s best views, full of color, clarity, and detail. Over the years, we have continued to invest in our technology so that Maui Jim is now synonymous with superior lens technology, yet we deliver styles that are traditional and can be worn anywhere, by anyone. We knew we had a product people loved and needed, as evidenced by their loyal following and powerful word of mouth advertising.
People would buy our sunglasses while at the pool or the beach, and they would become some of our best salespeople showing other people around them how great the lenses were. Sure you can put on a hat to shade your eyes from the sun above, but that doesn’t do anything to reduce the glare from water and sand. We were originally sold on the pool decks of the resorts in Maui for all the vacationers who either forgot or lost their sunglasses and quickly realized that the long days of sun in Maui is no place to be lacking sunglasses. Mike Dalton: Maui Jim was born on the beaches of Maui in the 1980’s. Joseph DeAcetis: Explain the story and evolution of Maui Jim?
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